The Development

The overall benefits to Gorseinon

Gorseinon has many qualities as a place to live and work. It has, however, suffered from major job losses over time, not least on the proposal site itself. In recent years, losses at several major companies based locally have contributed to challenging times for local people, with the current economic climate adding to those challenges.

ASDA is looking to invest £25 million in the town and create up to 300 new jobs, most of which would be filled from the immediate area. These are real jobs for local people. In addition, an ASDA store becomes a key part of the community, with colleagues volunteering and raising money for local charities, aside from directly helping the economy via new local salaries.

The local economy will benefit from a major retail attraction which will encourage people to shop locally. With links to the High Street designed into the proposal, existing traders could potentially experience notable spin-off benefits.

In summary:

• Up to 300 new jobs for local people, resulting in substantial new money circulating locally.
• £25 million investment in a key but under-utilised site.
• A store that will be attractive to local people, discouraging main shopping trips to other towns.
• Less miles travelled to shop, saving money for shoppers and contributing wider environmental benefits.